55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

**1810:** Renata Plancher, cousin of Napoleon, Jean Plancher, and their son Baptiste run an inn, "Chez Bonaparte," in Paris, Faubourg Saint-Honoré. Jean complains that the Emperor has shown them no regard since coming to power.**1695:** Count Philippe Honoré de Roche Saint-Pierre, cousin of Louis XIV, was dismissed from Versailles by the king. He lives with his wife Marie-Louise at the Château de La Croûtinière, 250 kilometers from Versailles.**1430:** François d'Arc is the cousin of Joan of Arc. He lives in Domrémy, Joan's birthplace, with his wife Ysabeau and Gaspard, a sheep breeder. François tries by all means to free his cousin, who is imprisoned by the Burgundians.**1:** Yorik is the cousin of Vercingetorix. He lives at the salt mine of Marsal, in Gallo-Roman Moselle, with his wife Maëlle, his son Briac, his daughter Gwénola, Burgal, Maëlle's brother, and Lena, Yorik's mother.

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Alex is a happy and fulfilling young man: he is a sportsman, he has a career, a fiancee, friends ... He comes from a family of three whose mother died recently. Has always been the pillar of the family, the "perfect" child. But after a short coma, he becomes sexually attracted by men ... This change of sexual orientation creates a shock wave with his clan.

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In a remote corner the day comes when López must settle debts with a relentless debt collector. After several failed attempts to comply and when all hope seems lost, an unexpected and tempting proposal arises...

Miss Jacobonot, a schoolteacher, has a crush on Jimmy, a student in her class. Jimmy loves to tell stories. But his teachers kick him out of school and sent him to an institute for unsuitable children.

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在25岁，让 - 克里斯托夫·马尔科维奇是在他的职业生涯最高的职业篮球运动员。虽然在欧洲最负盛名的球队追捧，让 - 克里斯托夫令人惊讶的决定加入他最近已被提升到最高级别的老东家。他的终极目标是什么？法国国家队。